MUD Creator Richard Bartle Speaks On Virtual Worlds

This particular interview is making the rounds because of a Bartle's comments about closing down World of Warcraft. Personally, I think it's a brilliant read from start to finish. The story caries a high level of relevance to the recent rise in social websites as well as the state of online gaming worlds. I was involved in the gaming industry for about a decade; there's still a great deal that web dev and gaming can learn from each other.